Your Ideas. Your Starbucks.


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Originally uploaded by Martin Krzywinski

Big thanks to Andy Sernovitz who pointed me to a new website designed to help shape the future of Starbucks.

They ask – "What would make your Starbucks experience perfect?" My view is to make the coffee stronger…

Starbucks is trying to reach out to its loyal followers for ideas — big ideas, little ideas, maybe even totally revolutionary ideas — and they want to hear them all.

Is this going to help them fend off McDonalds and Dunkin Donuts? Time will tell…

If you are a fan and would like to help shape the future of Starbucks go to My Starbucks Idea >>>>>

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Posted under Branding   | 2 Comments »

2 Responses to “Your Ideas. Your Starbucks.”

  1. Becky Carroll Says:
    March 30th, 2008 at 9:18 am

    I am not sure this new social networking site will help them fend off competitors. The only way to keep competition at bay is to work hard and re-establish their relationship with their customers. Somewhere along the way, they lost the plot… and now it is going to take a lot of listening and responding to get it back.
    Rock on, Gordon!

  2. pete Says:
    July 8th, 2009 at 8:01 pm

    Hey mate we agree! All starbucks needs to do is do something that is actually not smoke-and-mirrors BS marketing: just make the damn coffee stronger. I actually like the coffee there, but as you infer, it’s very weak. And don’t use the rainforest stuff, it tastes like shit and my care for 3rd world slaves is not exceeded by my need for a good coffee experience.

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