Want a good book on Social Media? Groundswell by Charlene Li & Josh Bernoff

groundswell_book
Originally uploaded by Robert_Collins

Basically, I really enjoyed reading this book. In my opinion, ‘Groundswell’ is an essential reference book for any marketer or executive interested in preventing their business being swamped by the growth of Social Media. Li & Josh have written an insightful book that explains the fundamental change in consumer and business behaviour now happening online.

I especially like the way ‘Groundswell’ is structured, breaking down the social media phenomenon into three sections. The first section explains what the social media groundswell is all about and giving a rundown on some basic tools. The second section talks you through what businesses can do about it and lastly, it helps you use it.

I suggest you go and get a copy.