Think Different – Think Bank of Queensland

Surprise…surprise!

The brains trust at the Bank of Queensland (BoQ) and its agency Clemenger Harvie Edge are making the most out of the Commonwealth Bank’s problematic ‘Determined to be different’ advertising campaign.

Spending its moeny wisely, BoQ took out full page ads in some of last weekend newpapers. Much less than the $60m Comm Bank spent on its TVC.

If I were BoQ, I’d be planning a few TVC’s attacking the Commonwealth Bank’s current TVC campaign. 

And frankly…why not?

They could use John Singleton’s quote in The Australian – "They had to go all the way to America for this?"

"Mate, there are lots of really bad agencies in Australia. You don’t have to go to America to get shit."

For more in information on the Commonwealth Bank’s campaign, I recommend you visit Campaign Brief >>>>

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