The Git’s Profile

Real Name: Gordon Whitehead

How Do I Think:

Marketing first and marketing second.

I love thinking creatively, but can’t articulate it on paper or visually. I wonder why the agency won’t buy me a MAC.

I’ve had the great pleasure of working with some great marketers and companies, but I’ve also had the unpleasure of working with some of the biggest idiots of our time snake oil marketers & salespeople.

Now, I’ve found myself at Sticky Advertising coffee shop, working with a bunch of exciting young and not so young advertising peeps. Located in the beautiful city of Newcastle, Australia.

So if you want a coffee or a chat or my views on anything just call me. I haven’t bitten anyone yet.

You may find me:

at the local cafe trying to convert old to new
at my desk looking good and intelligent
playing marbles in my head constructing inbound marketing or interactive communications strategies
dabbling interfering in the fine art of branding and/or positioning
or twittering

Did someone say Arthur or Author?

For those illiterate people who haven’t read the revolutionary marketing book ‘The Age of Conversation: Why Don’t People Get It.’ Yes peeps, I did a bit. A small bit, but its a significant amount of words for a lad from Warrington – all four hundred of them.

Its a start – so watch this space!

What’s my title: Director of Interactive Media

SPEAKING ENGAGEMENTS:

ClimateCam for Business – Advertising & Greenwashing, March 2009
International Marketing – Export Web 2.0, Hunter Export Centre, June 6th 2007

ACADEMIC, PROFESSIONAL & Other Interesting Stuff:

Founder of The Lunaticks Society of Newcastle, New Ideas and Fresh Thinking Group 2010- present day
Founder of the Newcastle Coffee Mornings, Social Media and Networking Group 2009 – present day
Member, Business Development Forum Committee, Hunter Business Chamber 2007 & 2008
Member, Small Medium Enterprise Committee, Hunter Business Chamber 2007 & 2008
Member, Advisory Board, Hunter Export Centre, 2006 – 2007
Certified Practicing Marketer (CPM), 2005 – present day
Councilor, Australian Marketing Institute NSW State Council 2003-2004 & 2005-2006
Founder and Chair, Australian Marketing Institute Hunter Group, 2004 – 2005
Affiliate Member, Australian Institute of Company Directors, 2004 – 2007
Associate Fellow, Australian Marketing Institute, 2003 – present day
Master of Marketing, University of Newcastle, 2002
Graduate Certificate In Marketing, University of Newcastle, 2001
Member, Fundraising Committee, Breast Cancer Institute of Australia, 1999
Member, Management Committee, Saudi National Rugby Sevens, 1993 – 1995
Member, Management Committee, Al Khobar Eagles Rugby Club, 1993 – 1995