New Blood Wanted – Australian Marketing Institute Members with a vision

Posted by gordon on July 28th, 2008

  Blood Nose 
  Originally uploaded by Steve Kay

AUSTRALIAN MARKETING INSTITUTE is calling for nominations for election of members as state councillors.

Over 70 AMI Members are wanted to run for state elections to bring new blood to the organisation.

Ideally suited to members qualified in marketing with a vision of AMI Members becoming the preferred choice of employers and clients, valued by the community and leaders in the marketing profession.

The election will be held on the 24th September 2008.

Existing State Members and marketing laggards need not apply!!

This Advertisement has been made by Gordon Whitehead MMktg, AFAMI, CPM on behalf of  ‘Marketer’s with a vision.’

What’s your vision for the Australian Marketing Institute?

Sticky Advertising first Newcastle based digital agency

Posted by gordon on July 4th, 2008

StickywordcloudSticky Advertising starts regional digital (r)evolution

Warning: blatant self-promotion

Newcastle agency Sticky Advertising has undergone a (r)evolution this month, relaunching as Newcastle’s first Digital, Social and Traditional media agency.

We have been closely observing the changes to the modern media landscape and feel that emerging media trends are becoming too significant to ignore.

We have seen the future and it’s digital.

As a result we have evolved to include Digital and Social media in our core services and have released some revolutionary new products to coincide with the changes.

Amongst the new offerings is Newcastle’s most dedicated Search Engine Optimisation package, allowing businesses to dramatically improve their rankings with online search engines.

Our theory is…."What is the point of a website that nobody sees?”

So many websites have been poorly designed and do not perform well, or at all, in Google, Yahoo and other searches. That is severely hindering the online success of those businesses. We can fix this quickly and cost-effectively.

The agency has developed a unique and effective SEO approach and partnered with a major SEO specialist from Sydney for selected projects.

At Sticky we believe so strongly in the benefits of good SEO that we now bundle it into all of our new website designs.

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The Sticky Report launched

Posted by gordon on November 11th, 2007

Untitled1_2I would like to blatantly push an exciting project that I have been working on.

Last week Sticky Advertising, launched a new exciting Hunter focused media and advertising report, called The Sticky Report.

The Sticky Report is a bi-monthly publication, bring all the latest media and advertising news and developments to assist local marketers and business people in marketing their business more effectively.

Besides television, radio and press, The Sticky Report will also present alternative marketing opportunities such as online, specialist journals and PR.

If you would like to subscribe to The Sticky Report, just email me at thestickreport@stickyads.com.au

However, for daily and weekly market brief you can also visit Media Hunter, ranked #4 in Australia and ranked #259 by AdAge or you can come back to my blog.

AUSSIES DON’T MIND ADS

Posted by gordon on October 30th, 2007

Mk_oct_cover

In October’s edition of ‘Marketing‘ there is an article that might surprise a few people and some marketers. The article covers an investigation by the research agency TNS that found Australians do really enjoy advertising across all types of media.

This is great news for advertising agencies.

Research agency TNS recently investigated if Australians really enjoy ads and which media types drive the strongest follow-up to an online site.

Advertising appeal is surprisingly high. On average, 59 percent of Australians like ads across all media types. Traditional media such as TV, newspapers, magazines and radio have the highest appeal. It’s a different story for online.

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