Jesus! vs Darwin!
Originally uploaded by The Searcher

Reading one of my favourite blogger’s, Julian Cole prompted me to run to my mini library (A Shelf) and reread a chapter in one of my favourite books ‘Focus’ by Al Ries. The chapter is titled ‘The Driving Force of Division’.

In his Julian’s blog, my good blogging buddy, all round great guy and brilliant talent recently mentioned the big ‘C’ word in a post – Convergence.

Julian said “at the moment we are going through a phase of a converging of traditional marketing journalism meeting the marketing blogging community.”

Call me pedantic, but I slightly disagree with Julian’s assessment. Rather than a convergence, I see what’s happening within the blogging world as more of a Darwinist evolutionary divergence. Have I lost you yet?

As a species, Journalists are really going through a massive evolutionary crisis with their traditional source of revenue, the printed newspaper, struggling to compete with cheaper and quicker online new sources.

Read the rest of this entry »

  Cafe Crem, Now and Again! 
  Originally uploaded by Miki, Queen of Planet Goodaboom

My week was full of listening to big personnel announcements, pitch preparations, apologising tv executives, campaign launches and more personal lessons learnt.

This week I found out that I LOATH conservative marketing thinking mixed with low brand-esteem.

But less of me…more on blogging intellects:

Julian Cole is spot on again (he’s one smart dude) with his article on jump starting the Aussie SMM revolution.

Zac Martin, Pigs Don’t Fly take on why using banner ads is not social media marketing

Valeria Maltoni, one of my favourite blogger’s asks the question: What is beyond the conversation?

Laurel Papworth hits an area that I haven’t even thought about, closing down social media sites without damaging your brand

I hope you like them:)

  The Coffee Cup Club 
  Originally uploaded by Miki, Queen of Planet Goodaboom

This week, I certainly had my share of excitement, but the pinnacle
had to be the social media gathering in Sydney, on Tuesday night.

A gathering of Australia’s blogging glitterarti to meet Joseph Jaffe
and welcome Julian Cole and Marketing Mag’s online editor, Scott
Drummond to New South Wales.

Sorry Victoria, it looks like Sydney is the
social media capital of Australia or is it Newcastle?

However, less about me and more on some bloody good blogging reads:

• Media Hunter, Craig Wilson covers our social media soiree
• Servant of Chaos, Gavin Heaton this week has reminded me that my blogroll is not dead. Thanks, Gavin I’m onto it.
• Adspace Pioneers, Julian Cole’s crusading social media blog gives some constructive criticism on a new viral campaign
• A Blog About Digital Media, Ben Shepherd looks at a few Olympic video frustrations
• Mathew Packer’s great Newcastle ranting blog on everything and everyone

Now back to drinking my coffee:)

In this month’s issue of Marketing Magazine, regular marketing columnist Julian Cole has announced his Top 50 Australian Marketing Pioneers Blogs and Sticky Advertising’s very own bloggers Media Hunter and The Marketer claimed the number 18 and 22 spots, respectively.

According to Julian Cole: ”With Sticky Advertising having the minds of Media Hunter (Craig Wilson) and The Marketer (Gordon Whitehead) it would not be surprised if it was top dog in social media by 2010.”

Julian Cole and the team at Marketing Magazine saw a need for a filtering of the insightful marketing blogs from the total time wasters. While many marketers realize the power of blogs, they often don’t read them, simply because they don’t know where to find them.

“Blog’s excel at breaking news stories related to their industry, generating new marketing strategies or showcasing advice on marketing challenges. Believe it or not, blogs are now influencing the rest of your learning sources too.”  says Julian.

The Top 50 Australian Marketing Pioneers Blogs is a ranking of the top media and marketing blogs in Australia, as developed by digital strategist and blogger, Julian Cole. Released quarterly in Marketing Magazine, the rankings are constructed using six different comparative scores out of 10. 

1. Google Page Ranking (ranking from Google)
2. Technorati authority ( the number of unique blogs pointing to their blog)
3. Pioneer ranking (subjective score by Julian Cole, depending on how pioneering the content of the blog is)
4. Technorati blogs reactions (the number of times the blog is mentioned by others)
5. Alexa traffic rankings (ranking in terms of website), and
6. Bloglines (the number of subscriptions)