Search Engine Optimisation in Newcastle – why don’t Marketer’s get it?


  Search Engine Optimization 
  Originally uploaded by samanthacampbell16

Search engine optimisation is like a mysterious black hole for my fellow marketers in Newcastle. No, I’ll rephrase that…the vast majority of marketers in Australia.

They see the Internet as some form of dark and hazardous place, infested with porn users and predators wanting to steal their company secrets, but they’re totally way off the mark.

The truth is most marketers leave digital to the web designer or even worse, the I.T. department, while focusing their time on more glamorous marketing tools such as television, radio and print.

In today’s marketplace, brands have to communicate via the Internet to successfully connect with Gen Y and Gen X, who live on the net. Even my generation (sad to say), the baby boomer’s use the Internet to madly research products before purchase.

Sorry back to SEO.

Marketers don’t get SEO!!!

Our friends at Google have made this world a much easier place to market products and it’s measurable. It’s called a search engine.

It should be a marketers paradise, but how many marketers have a SEO budget? I know a few.

SEO has to be added to the advertising mix.

You might think that I’m talking bull, but let me ask you….how does your brand rank on Google using key industry terms or in SEO speak, your ‘Keywords’?  And I don’t mean Google Adwords.

It’s not funny, I know large Newcastle companies that don’t even rank on Google when you search their company name!!!

Why don’t marketers get it?

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3 Responses to “Search Engine Optimisation in Newcastle – why don’t Marketer’s get it?”

  1. Matt Packer Says:
    August 26th, 2008 at 7:26 am

    One big problem I see in the SEO industry, particularly here in Australia, is that there are so many scammers that charge ridiculously large amounts of money for very very basic website SEO. I’ve seen companies, one in Newcastle, charging upwards of $400 for Search Engine Inclusion. wtf!
    If people understood how easy it was to get your site and pages ranked, and that you don’t need to spend a lot of money on the process.
    Shoot even I managed to have the number 2 Teriyaki Chicken recipe world wide for 4 weeks, and am currently one of the top 10 sources for information on how to install a 3g USB modem.

  2. Craig Wilson Says:
    August 26th, 2008 at 7:57 am

    Matt, its one thing to charge for SEO, its another to charge for ineffective SEO. The key is achieving high search rankings for relevant terms. Many sites rank extremely well for random search terms (Ie. Terriyaki Chicken) but miss the boat on the terms that will deliver customers. Often its just a subtle tweak that is needed to make all the difference.
    Gordon is right though. Any business that takes its online presence seriously should be investing in ongoing search engine optimisation. It will pay them back many times over.

  3. Gordon Whitehead Says:
    August 26th, 2008 at 9:41 am

    @ Matt, I love Teriyaki Chicken.

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