Online advertising expenditure grows by 9.4% in third-quarter

In the past few months we’ve witnessed a significant weakness in traditional advertising expenditure, but according to an industry survey conducted by PricewaterhouseCoopers on behalf of the Interactive Advertising Bureau Australia, online advertising expenditure has remained strong with high growth rates.

In the survey, Australia’s third-quarter online advertising expenditure grew by 9.4% to $451.25 million and increased $103.5 million or 29.8% from the third-quarter 2007.

The biggest growth area is in Search and Directories growing by $25.0m or 13.4% from the previous quarter, followed by General Display advertising growing by $11m or 9.6%.

Classifieds advertising dragged its feet experiencing minimal growth with an increase of $2.75m or 2.5% from the previous quarter.

Leading industry sectors using General Display advertising were Finance, Computers & Communications and Motor Vehicles comprising 52.2% of total spend.

In Classified Advertising, Recruitment continues to be the leading category followed by Real Estate, then Automotive.

I don't know whether to laugh or cry

Related posts:

  1. Internet advertising has now overtaken TV advertising in the UK Share According to an online advertising expenditure study by the...

Related posts brought to you by Yet Another Related Posts Plugin.

Tweet thisrss feed Email This Post Email This Post

3 Responses to “Online advertising expenditure grows by 9.4% in third-quarter”

  1. Rolv Heggenhougen Says:
    November 25th, 2008 at 1:27 am

    Companies seem to ignore the single largest online branding/advertising venue available: their own regular external emails. Why not use these emails to market the senders company?
    You have a website.
    You send emails.
    Why not multiply your sales-staff by “wrapping” the regular email in an interactive letterhead?
    No other marketing or advertising medium is as targeted as an email between people that know each other (as opposed to mass emails). These emails are always read and typically kept.

  2. Buy Cheap Tadalafil Says:
    March 17th, 2009 at 6:53 am

    Thank you very much for the information I really appreciate it!!

  3. Online Canada Viagra Says:
    March 18th, 2009 at 2:58 am

    i really like your site… thanks!

Leave a Comment