NSW state winners – AMI’s 2007 Awards for Marketing Excellence

The NSW state winners and national finalists are:

Category: Brand Extension

There was no state winner. Going forward to the national finals as direct national entries are:

• BigPond Chinese New Year Sponsorship (BigPond and Etcom)
• COLORBOND® Permagard® steel by BlueScope Steel (BlueScope Steel)

Category: Brand Revitalisation

There was no state winner. Going forward to the national finals as direct national entries are:

• Unleash the Barista (Sunbeam and bellamyhayden)
• Sisalation Brand Revitalisation (Sisalation & Fletcher Insulation)
• Breathing New Life Into Free-To-Air Television (Free TV Australia)
• Bye Bye Regional Radio Bureau, Hello Regional Radio (Regional Radioworks)

Category: Consumer Insight

There was no state winner. Going forward to the national finals as direct national entries are:

• Satisfying the Gold Service (St George Bank)
• Ericsson ConsumerLab™ (Ericsson)
• My Australia (Tourism Australia)
• Unleash the Barista (Sunbeam and bellamyhayden)
• Get A Life, Take An Aussie Holiday (Tourism Australia) 

Category: Corporate Social Responsibility

The winner: Stockland Green Hills Retail Rookie (Stockland)

Category: Education

The winner: Messages for a mature-age market (TAFE NSW Western Institute)

Category: Incentive Marketing

The winner: Mission Postible (Australia Post)

Going to the national finals as direct national entry is:

• Toyota Sales Society Program (Synchro Marketing)

Category: Internal Marketing

The winner: Mission Postible (Australia Post)

Going to the national finals as direct national entries are:

• JPMorgan Riskman (JPMorgan)
• Orangetree (Leighton Contractors)
• Perpetual Mobius Awards Program (Synchro Marketing)

Category: Loyalty Programs

There was no state winner. Going forward to the national finals as direct national entries are:

• Passport to Rewards Program (Synchro Marketing)
• System p™ Economic Replacement Tool (IBM)
• BBRC Pulse Rewards Retail Customer Loyalty Program (Visible Results)
• Business Delight (Vodafone Australia)

Category: Marketing Communications

The winner: Driving Sales Performance 2006/07 (HCF)

Going to the national finals as direct national entries are:

• CXO Hero Campaign (Deloitte)
• Casino Royale (Sony Australia Limited)
• Unleash the Barista (Sunbeam and bellamyhayden)
• Wonders Down Under (Tourism Australia)
• How Free TV Tuned Into The New Media Marketplace (Free TV Australia)
• ClearView ‘Costello’ Mailing (MBF)         
• Hitachi Account Farming Program: Fire Extinguisher (Hitachi Data Systems)
• Great Phone Sprint Campaign – Telstra Business Phones (Telstra Business)
  Tech.Ed 2006 (Microsoft Australia and Jack Morton Worldwide)
• Sony Handycam ‘Rip up your shoebox’ campaign (Sony Australia and Jack Morton Worldwide)
• Government Innovation Series (IBM)
• IBM Midmarket Webinars (IBM)

Category: Multimedia and Interactive

The winner: Podcasting – a new effective form of brand engagement (Yaffa Publishing and OnCommunications)

Going to the national finals as direct national entries are:

• KellyJobExpo.com.au (Kelly Services)
• Solve business mysteries (Telstra Business)
• IBM Business Partner Interactive Summit 2007 (IBM)
• Race Around oneworld (oneworld and Qantas Airways Ltd)

Category: New Brand

There was no state winner. Going forward to the national finals as direct national entries are:

• Launch of Alpha A100 Digital SLR Camera (Sony Australia Limited)
• Smirnoff Twist (Smirnoff – Diageo)
• Put your Brand in the Spotlight (TorchMedia)
• The New Alliance – Merging and Rebranding (Alliance and Candle Australia)

Category: New Product/Service Launch

The winner: Xpress Product Launch Sept 2006 (Pepper Homeloans and Multicultural Marketing Group Australia)

Going to the national finals as direct national entries are:

• Springleaf Iced Tea (Springleaf/Teavolution Pty Ltd)
• Launch of EDS Defence Services (EDS)
• Windows Vista Demo Warrior (CPM)
• TRUECORE® steel Residential Framing Program (TRUECORE® steel made by BlueScope Steel)

Category: Relationship Marketing

There was no state winner. Going forward to the national finals as direct national entries are:

• Retail Excellence Program (Synchro Marketing)
• IBM Business Partner Interactive Summit 2007 (IBM)

Category: Social Marketing

The winner: A superman looking for a day job (Disability Services Australia)

Going to the national finals as direct national entries are:

• Charity campaign (Bequest Awareness Group Senioragency Australia)
• Get a Life Take an Aussie Holiday (Tourism Australia)

Category: Sponsorship

There was no state winner. Going forward to the national finals as direct national entries are:

• Australian Open 2007 (IBM)
• 16th Player (Diageo – Bundaberg Rum)

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