My good friend Media Hunter and boss, just posted an article announcing even more Newcastle ad agencies closing their doors.
Last week, I spoke about the demise of the Boutique Agency, now we hear the closure of Savage Multi-Media.
Savage combined the talents of Greg Boswell and Alan Stevenson, both former Prime TV staffers.
That follows, Novena Marketing with Tom Robinson and Mike Bevan another long-time Newcastle agency which folded last year.
The Newcastle and Hunter Valley market is getting more and more competitive. Unfortunately, that is business.
However, the outlook for the Newcastle and the Hunter Valley economy is very good, attracting business investment traditional earmarked for our big brother, Sydney. This is good news for the next generation of local ad agencies.
Thats why, an entreprenuer like Craig (I’ve bought a Ute) Wilson, bought one of the oldest agencies in Newcastle, Barnetts Advertising. Quickly renamed as Sticky Advertising.
Craig, with his extensive knowledge of the local media, set about restructuring Sticky, turning this traditional ad agency into one that is more attuned to the needs of local and national businesses.
Now Sticky is building its market share and positioning itself as the third largest agency in Newcastle.
Watch out Enigma!
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