You have a right to your views and so do I. As marketer I think you are wrong and so are those CEO’s, COO’s, CIO’s & CFO’s who don’t try the new or resist change.

Its all about trust and people trust other people they can speak to…not faceless people who are behind closed doors.

CEOs do not need/use fads like Twitter because a) they are getting shown up for what they actually are: uncontrolled, voluminous unedited drivel, and b) have temporary novelty value only.

The recent Iran elections showed us the pointlessness of Twitter – any worthwhile news was drowned out by self-important, middle-class Americans feeling ‘sympathy’ or ‘empathy’ or something. What bandwidth was left was controlled by fake state security service accounts telling us everything was OK.

Here’s some futurolgy you marketers might be better jumping onto: Twitters days are numbered, as were Facebook’s and before that mySpace. Nothing replaces ‘real’ stuff.

Re CEOs: Big people like these guys report to boards, analysts, shareholders, staff, and the media through human interaction and cold hard numbers.

They do all this without gimmicks like Twitter.

ps. I find our PM’s presence on twitter slightly embarrassing actually. He’s meant to be a statesman for godsake, things like the fact he attended the Buderim ginger festival doesn’t make him look more human, just silly for telling us.