The Australian Marketing Institute Hunter Group presents a ‘Strategic Perspective’

The Australia Marketing Institute has at last scheduled another event for the unloved marketer’s of Newcastle. Two events a year is not enough!

The ‘Strategic Perspective’ seminar brings together three speakers to present on differing aspects of strategic marketing. An artform that in my opinion is somewhat forgotten by many companies wrongly mistaking operational excellence and marketing tactics with strategic marketing.

I don’t want to give this event the marketing kiss of death, but I do hope these speakers don’t make the same mistake. I can’t wait to find out.

Al Ries and Jack Trout once made the point, “Strategy should evolve out of the mud of the marketplace, not in the antiseptic environment of an ivory tower.” I would like to make the same point to the AMI.

The Strategic Perspective seminar is planned for Tuesday 25 August 2009

PRESENTATION 1

Professional services marketing — the alignment and integration challenge. Presenter: Sean Grant, Marketing Director, Assurance & Advisory, Ernst & Young

Sean Grant directs marketing across Oceania for the Assurance and Advisory service lines of international accounting firm Ernst & Young. Before this, he led business development across banking and finance and the South-East Asian office network of law firm Allens Arthur Robinson. He has more than 15 years of professional services marketing experience, including strategic planning and positioning, thought leadership campaign development, proposal management and communications.

Sean’s presentation will explore the challenges of understanding professional services buyers and developing integrated campaigns aligned with other marketing initiatives that position the firm as a market leader for its insight and its delivery.

PRESENTATION 2

What’s So Strategic About Marketing?
Presenter: Christopher Clark BVSc, MBA, MA, PhD

Chris Clark is a strategist who teaches corporate strategy and strategic marketing at Macquarie University. He has lectured for 15 years teaching in the MBA program of the Macquarie Graduate School of Management, where until 2006 he was Director of Corporate and Executive Education.

From 2002-04 he was Director of the MBA program. He is also a consultant to some of Australia’s leading companies across a wide range of industries.

Before his academic appointment, he held senior marketing appointments with Canon Australia and Fisons Pharmaceuticals. He was originally a veterinarian.

How do we as marketers reconcile the competing demands of tactical and strategic activities? In his presentation, Chris will explore the link between strategy and marketing.

PRESENTATION 3

The Digital Experience — Maximising your audience’s online experience and increasing online conversions. Presenter: Andrew Valler, Digital Marketing Manager, Peach Advertising

Andrew Valler heads the digital marketing division at Peach. He has more than six years of experience guiding organisations such as Pfizer, Sony, CountryLink, Work Cover NSW, Klosters and Panthers Group and has a wealth of experience and insights that make the digital world reach and influence your audience.

Andrew’s presentation will lift the lid on how you can enhance your audience’s online experience. He will share the latest tips and techniques to harness the huge potential of digital marketing for your organisational goals.

Venue: Newcastle Business School, City Campus (corner Kind and Auckland), Newcastle

Timing: 2.00 – 5.00 PM

Registration (inc GST):
CPM Members: $30
AMI Members: $35
Student Members: $10
Non-Members: $45

RSVP date: Friday 21 August 2009

Inquiries:events@ami.org.au

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