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	<title>Strategic Marketing</title>
	<link>http://www.thegit.com.au</link>
	<description>Gordon Whitehead is The Git - A marketer&#039;s incomplete view of what&#039;s right, wrong or totally stupid with the Newcastle marketing scene</description>
	<lastBuildDate>Mon, 08 Mar 2010 20:33:23 +0000</lastBuildDate>
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		<title>Can the new App Economy transform digital marketing</title>
		<description><![CDATA[
			
				
			
		
Send your mind back to the launch of the iPhone. Although you may not recall the first App you downloaded – what you will remember is the ease of use or the purchase experience. It’s an experience that has led to the Apple’s Apps Store selling more than $200 million worth of apps every month and unleashing [...]


Related posts:<ol><li><a href='http://www.thegit.com.au/get-sticky-gets-an-iphone-app/' rel='bookmark' title='Permanent Link: Get Sticky gets an iPhone App'>Get Sticky gets an iPhone App</a> <small> Get Sticky. Now, get it on your iPhone. Yes,...</small></li>
<li><a href='http://www.thegit.com.au/fancy-some-advanced-digital-strategies/' rel='bookmark' title='Permanent Link: Fancy Some Advanced Digital Strategies?'>Fancy Some Advanced Digital Strategies?</a> <small> Here’s a blatant promotion on my blog. If you...</small></li>
<li><a href='http://www.thegit.com.au/inbound-marketing-challenging-old-school-marketing/' rel='bookmark' title='Permanent Link: Inbound marketing challenging old school marketing'>Inbound marketing challenging old school marketing</a> <small> I know marketing is a challenging subject for chief...</small></li>
</ol>

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		<link>http://www.thegit.com.au/can-the-new-app-economy-transform-digital-marketing/</link>
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		<title>Is marketing an extension of strategy?</title>
		<description><![CDATA[
			
				
			
		
In a recent article in B&#38;T magazine, David Lindberg ANZ’s MD of Strategy, Marketing and Customer Segmentation was quoted as saying “The way I think of strategy is that marketing is an extension of strategy rather than a separate function.”
He was also quoted as saying “Most of my career, the line between strategy and marketing [...]


Related posts:<ol><li><a href='http://www.thegit.com.au/make-my-logo-bigger-cream/' rel='bookmark' title='Permanent Link: Advertising Agencies make my logo bigger'>Advertising Agencies make my logo bigger</a> <small> This video is so near the truth &#8211; it...</small></li>
<li><a href='http://www.thegit.com.au/the-new-institute-branding-newcastle/' rel='bookmark' title='Permanent Link: The New Institute: Branding Newcastle'>The New Institute: Branding Newcastle</a> <small> I now don&#8217;t feel alone. It looks like the...</small></li>
</ol>

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		<link>http://www.thegit.com.au/is-marketing-an-extension-of-strategy/</link>
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		<title>Is social media optional for marketers?</title>
		<description><![CDATA[
			
				
			
		
The new director of BBC Global News, Peter Horrocks recently warned his staff that &#8220;it was important for editorial staff to make better use of social media and become more collaborative in producing stories.&#8221;
&#8220;This isn&#8217;t just a kind of fad from someone who&#8217;s an enthusiast of technology. I&#8217;m afraid you&#8217;re not doing your job if [...]


Related posts:<ol><li><a href='http://www.thegit.com.au/top-500-fastest-growing-private-companies-social-media-usage-study/' rel='bookmark' title='Permanent Link: Top 500 Fastest Growing Private Companies Social Media Usage Study'>Top 500 Fastest Growing Private Companies Social Media Usage Study</a> <small> It seems every corporate marketer has started writing their...</small></li>
<li><a href='http://www.thegit.com.au/it%e2%80%99s-official-ceos-are-social-media-slackers/' rel='bookmark' title='Permanent Link: It’s Official CEOs are social media slackers'>It’s Official CEOs are social media slackers</a> <small> Here&#8217;s an interesting survey conducted by UBERCEO. It looked...</small></li>
<li><a href='http://www.thegit.com.au/here-cometh-iggy-pintados-social-media-roadshow/' rel='bookmark' title='Permanent Link: Here cometh Iggy Pintado&#8217;s social media roadshow'>Here cometh Iggy Pintado&#8217;s social media roadshow</a> <small> Is it the Hunter AMI Group or is it...</small></li>
</ol>

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		<link>http://www.thegit.com.au/is-social-media-optional-for-marketers/</link>
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		<title>Smart marketer&#8217;s are turning to inbound marketing</title>
		<description><![CDATA[
			
				
			
		

The question I get asked by fellow marketers more than any other is: what is inbound marketing? Simply, it’s completely the opposite to the long-established method of broadcast advertising.
Inbound marketing is focused on the idea of being found by people who are looking for you, your product or your service. It mainly consists of intelligent [...]


Related posts:<ol><li><a href='http://www.thegit.com.au/inbound-marketing-challenging-old-school-marketing/' rel='bookmark' title='Permanent Link: Inbound marketing challenging old school marketing'>Inbound marketing challenging old school marketing</a> <small> I know marketing is a challenging subject for chief...</small></li>
<li><a href='http://www.thegit.com.au/do-the-top-digital-agencies-suck-at-inbound-marketing/' rel='bookmark' title='Permanent Link: Top digital agencies ranked for Inbound Marketing'>Top digital agencies ranked for Inbound Marketing</a> <small> For those of you interested in the dark arts...</small></li>
<li><a href='http://www.thegit.com.au/my-new-year-personal-brand-resolutions/' rel='bookmark' title='Permanent Link: My New Year Personal Brand Resolutions'>My New Year Personal Brand Resolutions</a> <small> I don’t usually make New Year Resolutions, but for...</small></li>
</ol>

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		<link>http://www.thegit.com.au/smart-marketers-are-turning-to-inbound-marketing/</link>
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		<title>Gary Vaynerchuck: Drawing lines in the sand (Video)</title>
		<description><![CDATA[
			
				
			
		
Every week, I read and watch lots of business and marketing articles and videos. Most are just good opinions pieces, but every few weeks there is a real corker that I want to share with people.
And this video by Gary Vaynerchuck is a corker. So please enjoy:)



Related posts:Client/Agency Parody Video: Redesigning the Stop sign  [...]


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<li><a href='http://www.thegit.com.au/google-reveals-its-new-real-time-search-feature-video/' rel='bookmark' title='Permanent Link: Google Reveals Its New Real-Time Search Feature (Video)'>Google Reveals Its New Real-Time Search Feature (Video)</a> <small> Google has revealed its new real-time search feature. Now...</small></li>
</ol>

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		<link>http://www.thegit.com.au/gary-vaynerchuck-drawing-lines-in-the-sand-video/</link>
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		<title>The Git’s Incomplete Guide to Newcastle’s New Influencers: February 2010</title>
		<description><![CDATA[
			
				
			
		
Welcome to my first ‘Incomplete Guide to Newcastle’s New Influencers’ list for 2010. It’s populated with a lot more local Newie bloggers (including business blogs) and a few Newcastle expats.
But, I&#8217;m still on the look out for a local user-generated site (please help).
So, if you have time please go and visit as many of our [...]


Related posts:<ol><li><a href='http://www.thegit.com.au/the-gits-incomplete-guide-to-newcastles-new-influencers/' rel='bookmark' title='Permanent Link: The Git&#8217;s Incomplete Guide to Newcastle&#8217;s New Influencers'>The Git&#8217;s Incomplete Guide to Newcastle&#8217;s New Influencers</a> <small> Everyone wants to talk about social media. But very...</small></li>
<li><a href='http://www.thegit.com.au/the-new-institute-branding-newcastle/' rel='bookmark' title='Permanent Link: The New Institute: Branding Newcastle'>The New Institute: Branding Newcastle</a> <small> I now don&#8217;t feel alone. It looks like the...</small></li>
<li><a href='http://www.thegit.com.au/the-git%e2%80%99s-incomplete-guide-to-newcastle%e2%80%99s-top-twits-for-july/' rel='bookmark' title='Permanent Link: The Git’s Incomplete Guide to Newcastle’s Top Twits for July'>The Git’s Incomplete Guide to Newcastle’s Top Twits for July</a> <small> Welcome to The Git&#8217;s Incomplete Guide to Newcastle&#8217;s Top...</small></li>
</ol>

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		<link>http://www.thegit.com.au/the-git%e2%80%99s-incomplete-guide-to-newcastle%e2%80%99s-new-influencers-february-2010/</link>
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	<item>
		<title>Get Sticky gets an iPhone App</title>
		<description><![CDATA[
			
				
			
		
Get Sticky. Now, get it on your iPhone. Yes, my friends the team at Sticky have launched our very first iPhone App.
Its totally free and a fun way for readers of our popular inbound marketing blog, Get Sticky to get the latest updates. Plus its allows our team to explore the mobile apps market.
To download [...]


Related posts:<ol><li><a href='http://www.thegit.com.au/can-the-new-app-economy-transform-digital-marketing/' rel='bookmark' title='Permanent Link: Can the new App Economy transform digital marketing'>Can the new App Economy transform digital marketing</a> <small> Send your mind back to the launch of the iPhone....</small></li>
<li><a href='http://www.thegit.com.au/fancy-some-advanced-digital-strategies/' rel='bookmark' title='Permanent Link: Fancy Some Advanced Digital Strategies?'>Fancy Some Advanced Digital Strategies?</a> <small> Here’s a blatant promotion on my blog. If you...</small></li>
</ol>

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		<link>http://www.thegit.com.au/get-sticky-gets-an-iphone-app/</link>
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		<title>Fancy Some Advanced Digital Strategies?</title>
		<description><![CDATA[
			
				
			
		
Here’s a blatant promotion on my blog. If you are marketer or CEO who’s organization is struggling to come to terms with the digital revolution. Then, you ought to be interested in our latest news from Sticky Advertising. We’ve dropped the ‘Advertising.’ 
And, we’ve finally taken the plunge and repositioned the agency as digital with [...]


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<li><a href='http://www.thegit.com.au/can-the-new-app-economy-transform-digital-marketing/' rel='bookmark' title='Permanent Link: Can the new App Economy transform digital marketing'>Can the new App Economy transform digital marketing</a> <small> Send your mind back to the launch of the iPhone....</small></li>
<li><a href='http://www.thegit.com.au/smart-marketers-are-turning-to-inbound-marketing/' rel='bookmark' title='Permanent Link: Smart marketer&#8217;s are turning to inbound marketing'>Smart marketer&#8217;s are turning to inbound marketing</a> <small> The question I get asked by fellow marketers more...</small></li>
</ol>

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		<link>http://www.thegit.com.au/fancy-some-advanced-digital-strategies/</link>
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		<title>My New Year Personal Brand Resolutions</title>
		<description><![CDATA[
			
				
			
		
I don’t usually make New Year Resolutions, but for 2010 I’ve decide to conjure up a few resolutions to help me focus on my personal brand and not to get distracted.
And by the time you read this, I will almost surely have reneged on the first two. I hereby resolve…
1. to be kinder to those [...]


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<li><a href='http://www.thegit.com.au/%e2%80%9cbrand-manager-to-brand-advocate%e2%80%9d/' rel='bookmark' title='Permanent Link: “brand manager&#8221; to &#8220;brand advocate”'>“brand manager&#8221; to &#8220;brand advocate”</a> <small> According to Jack Neff, a report due out next...</small></li>
<li><a href='http://www.thegit.com.au/fancy-some-advanced-digital-strategies/' rel='bookmark' title='Permanent Link: Fancy Some Advanced Digital Strategies?'>Fancy Some Advanced Digital Strategies?</a> <small> Here’s a blatant promotion on my blog. If you...</small></li>
</ol>

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		<link>http://www.thegit.com.au/my-new-year-personal-brand-resolutions/</link>
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		<title>Google Reveals Its New Real-Time Search Feature (Video)</title>
		<description><![CDATA[
			
				
			
		
Google has revealed its new real-time search feature. Now people will be able to see real-time results coming from newly published blog posts, web pages, Tweets and updates from MySpace and Facebook.
Go to http://google.com/trends &#38; click on any of the topics. Check out the demo video below.



Related posts:Yahoo&#8217;s new search feature &#8216;Search Pad&#8217;  If [...]


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<li><a href='http://www.thegit.com.au/executives-use-search-and-social-media-more-than-you-might-expect/' rel='bookmark' title='Permanent Link: Executives use search and social media more than you might expect'>Executives use search and social media more than you might expect</a> <small> I&#8217;ve got some great online stats from a recent...</small></li>
<li><a href='http://www.thegit.com.au/inbound-marketing-challenging-old-school-marketing/' rel='bookmark' title='Permanent Link: Inbound marketing challenging old school marketing'>Inbound marketing challenging old school marketing</a> <small> I know marketing is a challenging subject for chief...</small></li>
</ol>

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		<link>http://www.thegit.com.au/google-reveals-its-new-real-time-search-feature-video/</link>
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