Executives use search and social media more than you might expect

I’ve got some great online stats from a recent study by Google.

In June’s edition of BtoB Online, it was reported that Seventy-three percent of C-suite executives use the Internet daily. Google’s research was conducted with Forbes of 500 executives at companies with sales of $1 billion or higher.

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Image by DeusXFlorida (I’m a big fan of this photo)

They also found that:

  1. 64% of C-level execs conduct six or more searches per day to locate business information
  2. 1 in 5 said they preferred to watch video rather than read text
  3. 1.5 million Business searches daily on YouTube

US stats, but it does give you an indication to the direction the business world is heading.

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