Digital Video Ad Format Guidelines and Best Practices
Standardizing Online Video Ads
The boys and girls at the Interactive Advertising Bureau (IAB) have done everyone a great favour and helped rein in the growing online video format by publishing a new set of guidelines for online video ads.
The IAB Digital Video Committee with the help from Avenue A, BBH, blip.tv, Broadcast Interactive Media, Deep Focus, Goodby, Silverstein, & partners, OMD, Revver and Singing Fool set out to simplify the digital video advertising buying and selling process.
The guidelines cover the most common current in-stream ad products:
- Linear video ads;
- Non-linear video ads;
- And companion ads
Please enjoy:)
Download IAB_Ad_Format_Guidelines_Pub_Com_Final.pdf
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