Digital is the new black in Australia

DOLLAR SIGN (2)
Originally uploaded by ebaycoach

Published in this month’s Marketing Magazine is a great article titled ‘New survey confirms the importance of digital to marketers’ written by The Newshound.

In the article, he or she reports on a survey by Next Digital confirming many of the digital trends felt by Australian marketers.

And according to Anthony Goldman, GM, Marketing & Development, Next Digital:

“The good news for digital advocates is that digital is the new black. The percentage of organisations that will spend more than 50% of their marketing budget on digital media going from 4% in 2007 to 19% in 2013.

“We also found that the other major trend is that the percentage of organisations who will spend between 25% and 50% of their marketing budget on digital media going from 10% in 2007 to 51% in 2013.”

“So get on board. The debate is no longer should I digital, rather how should I digital. Next Digital has been doing this for 12 years. Digital is what we do all day every day. So its nice people are listening.”

If you would like to download the Next Digital’s report or read the article go to Marketing Magazine’s website.

I’d also like to remind you that if you need guidance or creative help with digital media, why not email me or call Sticky Advertising on + 61 2 49695022.