If you build it, they will come. I am talking about the simple concept of link building. Surprisingly, even with significant coverage to the importance and complexities of link building, people just don’t get it. Link building is simply a popularity contest.

The more popular your website the more inbound links will point to your website. The more links pointing to your website the more likely your website will rank higher on Google. The higher your website ranks on Google the more likely people will visit your website.

Still struggling with the concept?

Well, the image and explanation by Linkbuilding.nl may help you.

Click this image to enlarge.

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Looking for a new medium to actively engage your consumers with a unique one to one experience?

Lunaticks Society of Newcastle has enticed some of the leading names in Newcastle’s digital and social media world to share their wisdom and reveal their social media secrets for The Lunaticks Guide to Social Media for Business.

Whether you’re in senior management, marketing and advertising, technology, retail, music and arts, finance or you merely want to stay abreast of the latest social media trends and strategies, then this an event you won’t want to miss.

LOCATION & DATE

The Delany Hotel scheduled for Tuesday 6^th July.

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It’s arguably one of the world’s best conference and festival for new ideas, emerging technologies and creative content of the new industrial revolution.

South by Southwest (SXSW) Conferences & Festivals attracts some of the best speakers, the biggest global brands and thought leaders from the digital world. And it has a reputation as being THE place for global networking.

Unfortunately for me, I’ve never had the chance to attend – maybe next year.

But at least I have Youtube.

Send your mind back to the launch of the iPhone. Although you may not recall the first App you downloaded – what you will remember is the ease of use or the purchase experience. It’s an experience that has led to the Apple’s Apps Store selling more than $200 million worth of apps every month and unleashing the new app economy.

For those of you still relying on fax machines or hiding behind the Berlin Wall of firewalls – Apps are small software applications designed to be used on Smartphones such as the Apple iPhone, the Blackberry or other mobile devices such as the Apple iPod. And now, the Apple iPad.

If you look past the games, juvenile beer drinking apps or childish farting programs (my 10 year old son loves this App) is a world of nifty little programs that are creating fortunes for entrepreneurs and changing the way we do and can do business.

The success of the Apple’s Apps Store has basically kick-started what is now called the Apps Economy with nearly every producer of smart technologies trying to copy Apple’s business model. This includes some the biggest companies in the world like Google, Nokia and Microsoft.

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The new director of BBC Global News, Peter Horrocks recently warned his staff that “it was important for editorial staff to make better use of social media and become more collaborative in producing stories.”

“This isn’t just a kind of fad from someone who’s an enthusiast of technology. I’m afraid you’re not doing your job if you can’t do those things. It’s not discretionary.”

He also said ‘If you don’t like it, if you think that level of change or that different way of working isn’t right for me, then go and do something else, because it’s going to happen. You’re not going to be able to stop it.”

Strong words, but I feel his views reflect the new realities of the digital economy.

I’ve been talking to a lot of very senior marketing and advertising executives about social media and how it is affecting their industries. Surprisingly, most appear to be resisting or ignorant of social media. It’s like they have decided to opt-out.

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