If you build it, they will come. I am talking about the simple concept of link building. Surprisingly, even with significant coverage to the importance and complexities of link building, people just don’t get it. Link building is simply a popularity contest.

The more popular your website the more inbound links will point to your website. The more links pointing to your website the more likely your website will rank higher on Google. The higher your website ranks on Google the more likely people will visit your website.

Still struggling with the concept?

Well, the image and explanation by Linkbuilding.nl may help you.

Click this image to enlarge.

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Looking for a new medium to actively engage your consumers with a unique one to one experience?

Lunaticks Society of Newcastle has enticed some of the leading names in Newcastle’s digital and social media world to share their wisdom and reveal their social media secrets for The Lunaticks Guide to Social Media for Business.

Whether you’re in senior management, marketing and advertising, technology, retail, music and arts, finance or you merely want to stay abreast of the latest social media trends and strategies, then this an event you won’t want to miss.

LOCATION & DATE

The Delany Hotel scheduled for Tuesday 6^th July.

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Age of Conversation 3 Graduates from Social Media Theory and Moves On to Full-Blown Social Media Practice

Newcastle, NSW (May 07, 2010)—Almost three years ago, an online conversation between two marketing pros—an American and an Australian—evolved into a collaborative writing effort by more than 100 bloggers from nine countries, and was aptly titled The Age of Conversation.

Fast forward to today and the abstract experiment is now a concrete treatise on the state of social media and marketing best practices as a whole.

With Drew McLellan and Gavin Heaton still firmly at the helm, the third book in the Age of Conversation series has become a veritable “who’s who” of the world’s leading marketing bloggers.

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It began with a conversation over a cappuccino. And a few weeks later ‘The Lunaticks Society of Newcastle’ was born in a quiet Newcastle Hotel.

In that conversation, we talked about the positive impacts of the digital revolution and the implications of the National Broadband Network (NBN) to places like Newcastle. That was until the banter turned to discussing the poor levels of awareness and use of digital and social media in our local community. The conversation continued on our LinkedIn group ‘Newcastle Coffee Mornings.’

As a consequence, a small group of us decided to form a society to encourage new creative ideas, fresh thinking using digital and social media. So we created the ‘The Lunaticks Society of Newcastle’.

Now you want to know why we called it ‘The Lunaticks Society of Newcastle’.

Well surprise, surprise – it’s a pun on lunatics. No. Not the locked up in a straight jacket type of lunatics.

But after a dinner club and informal society of prominent industrialists, natural philosophers and intellectuals, who met regularly between 1765 and 1813 in Birmingham, England to debate the new thinking of the industrial revolution.

They were called ‘Lunar Society of Birmingham‘ and its members cheerfully referred to themselves as “lunaticks.” Rather than steam engines and cotton mills, our bunch of lunaticks wishes to discuss the digital revolution.

We had our first meeting at the Railway Hotel in Hamilton.

Attendees included: Mathew Packer, Lindy Asimus, Wayne Lennan, Prue Robson, Roger Pryor, Stephanie Hinds, Alan Apicer and  Me (Gordon Whitehead).

Others unable to attend our first meeting: Brendan Brooks, Melanie James, Jenny Roberts, Michael Ulph, Harlan Marriott, Josh Marshall, Cas Scott, Peter Turner, Nora Jones, Lars Feldmann, Siobhan Curran, Narelle Redman

It’s arguably one of the world’s best conference and festival for new ideas, emerging technologies and creative content of the new industrial revolution.

South by Southwest (SXSW) Conferences & Festivals attracts some of the best speakers, the biggest global brands and thought leaders from the digital world. And it has a reputation as being THE place for global networking.

Unfortunately for me, I’ve never had the chance to attend – maybe next year.

But at least I have Youtube.