The Lunaticks Society of Newcastle panel discussion on the national broadband network

Posted by gordon on July 28th, 2010

The Lunaticks Society of Newcastle invites you to its next event on the benefits of the new national broadband network to the people of Newcastle.

Our aim is to provide a unique neutral forum for frank discussion on how the advancements of this technology will transform every aspect of business, health, education and government services in Newcastle and regional Australia.

We’ve asked, pleaded and enticed some of the major players in the local digital economy to share their wisdom and reveal their secrets on the economic benefits to the people of Newcastle.

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The Game of Link Building Explained

Posted by gordon on July 24th, 2010

If you build it, they will come. I am talking about the simple concept of link building. Surprisingly, even with significant coverage to the importance and complexities of link building, people just don’t get it. Link building is simply a popularity contest.

The more popular your website the more inbound links will point to your website. The more links pointing to your website the more likely your website will rank higher on Google. The higher your website ranks on Google the more likely people will visit your website.

Still struggling with the concept?

Well, the image and explanation by Linkbuilding.nl may help you.

Click this image to enlarge.

Link building: it's a popularity game

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The Lunaticks Guide to Social Media for Business

Posted by gordon on June 22nd, 2010

Looking for a new medium to actively engage your consumers with a unique one to one experience?

Lunaticks Society of Newcastle has enticed some of the leading names in Newcastle’s digital and social media world to share their wisdom and reveal their social media secrets for The Lunaticks Guide to Social Media for Business.

Whether you’re in senior management, marketing and advertising, technology, retail, music and arts, finance or you merely want to stay abreast of the latest social media trends and strategies, then this an event you won’t want to miss.

LOCATION & DATE

The Delany Hotel scheduled for Tuesday 6th July.

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Brand Australia’s ‘Australia Unlimited’ launch video

Posted by gordon on May 14th, 2010

After a long wait, Australia’s new $20m national brand identity ‘Australia Unlimited’ has been unleashed on the nation by the government to help promote the country’s business, science and trade capabilities.

Please enjoy:)

171 Authors take the online marketing conversation to print

Posted by gordon on May 10th, 2010

Age of Conversation 3 Graduates from Social Media Theory and Moves On to Full-Blown Social Media Practice

Newcastle, NSW (May 07, 2010)—Almost three years ago, an online conversation between two marketing pros—an American and an Australian—evolved into a collaborative writing effort by more than 100 bloggers from nine countries, and was aptly titled The Age of Conversation.

Fast forward to today and the abstract experiment is now a concrete treatise on the state of social media and marketing best practices as a whole.

With Drew McLellan and Gavin Heaton still firmly at the helm, the third book in the Age of Conversation series has become a veritable “who’s who” of the world’s leading marketing bloggers.

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