Every week, I read and watch lots of business and marketing articles and videos. Most are just good opinions pieces, but every few weeks there is a real corker that I want to share with people.

And this video by Gary Vaynerchuck is a corker. So please enjoy:)

I want to share this little marketing gem. A diamond crusted bit of marketing wisdom from Jack Trout’s latest book ‘Repositioning’ where he says of the current era of marketing change and competition:

If you’re not careful, nothing can kill a company more quickly than change. Like Competition, it continues to accelerate, thanks in great measure to “disruption technologies.

Even the largest companies are not protected from the ravages of change; in fact, the bigger a company is, the harder it will be for that company to survive. Go down and visit the corporate graveyard. You’ll find some once very big companies that are quite dead.

According to Jack Neff, a report due out next week from Forrester will recommend changing the name “brand manager” to “brand advocate,” and fundamentally change marketing organisations in response to the onset of the digital age.

Putting the onus on marketers to change their organisations structures to cope with an increasingly complex world of media fragmentation and rising retailer and consumer power.

Read more of Jack’s article…

I now don’t feel alone. It looks like the people from the New Institute are joining the conversation about seeing the city of Newcastle as a brand with a public forum at Merewether’s Souths Leagues Club. I believe the forum starts at 7pm, Tuesday 13th October.

Imagine seeing Newcastle as a prosperous and successful city…

Imagine Newcastle as a city that supports thriving manufacturing, service, defence and education sectors, boasting the finest art galleries, theatres and sporting arena’s.

Imagine a city that is, after Sydney, the most popular tourism destination in Australia.

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It’s funny, it’s positive and it may not be everyone’s cup of tea, but Queensland Tourism’s latest advertising campaign ‘Hey Hey This is Queensland’ has more than likely secured Queensland’s position as Australia’s ‘The Best’ tourist destination.

This follows the phenomenal success of its ‘The Best Job in the World’ campaign which placed Queensland and the words ‘The Best’ together.

Watch and listen…

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