BRAND NEWCASTLE: Missing the boat
According to the busy people at Tourism New South Wales, business visitors are anyone that has the following purpose to visit:
- work travel for transport crews,
- business or other work,
- attendance at conferences, exhibitions, conventions or trade fairs, and
- training and research related to employment.
International business visitors to NSW for the year ended September 2005, NSW received 423,600 business visitors or 54% of all business visitors to Australia and 3.6 million or 45% of all business nights in Australia. Spending $567 million.
Tourism NSW proudly boasts that Sydney received 96% of all business visitors to NSW, a grand total of 406,064 visitors – compare that number with the Hunter Valley figures including Newcastle, only 7,160.
Sounds like the International business community is missing the boat on Newcastle or is it, Newcastle missing the boat?
This begs the question: How much money does Tourism NSW budget to promote Newcastle?
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2 Responses to “BRAND NEWCASTLE: Missing the boat”
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April 10th, 2008 at 3:11 pm
None of this remotely suprises me, Newcastle is missing a lot of tourism across the board and not just in the business arena..
One of the biggest problems bringing business visitors to Newcastle is the lack of infrastructure, lack of good affordable conference facilities and the nightlife, apart from Honeysuckle, is pretty bland and boring…of course there are some fantastic cafes, restaurants and whatnot in other areas but they just dont even come close from a business perspective.
That’s just my 2c though, I’m sure someone who is closer to the tourism industry, or from the ‘business council’ might have a different opinion..
April 10th, 2008 at 5:30 pm
Matt, I believe with all the problems we associate with Newcastle they are minor compared to Sydney. Our biggest issue is that we are the only ones in the world that know it.
We have a great city for people to visit, live and do business.
Currently, Newcastle is being transformed in to a modern viable city that will be able to compete with not only Australia major cities, but cities around the world.
As you and I live here, it is our role to shout and make as much noise as possible to bring together business, council, media, and others, so that we can grab our fair share and talk up the successes and beauty of Newcastle.
When we can do that…Politicians by nature will follow and jump on the bandwagon.
Unfortunately, thats the nature of the beast. Politicians aren’t born natural leaders, they are followers or in marketing terms – Laggards.
Viva la revolution!