Another awesome week for Channel Ten

While most TV network executives were contemplating slashing their wrists with the news that Ad revenue was down $300m for the financial year 2007-08. The people at Channel Ten’s regional office in Newcastle were all dancing in the street with last weeks local TV ratings.

The following is a small snippet of an email I received from our local Channel Ten rep:

The ratings win continues for Ten, coming in 1st across all key demographics w/c 12/7 even up against State of Origin.

Here is a summery of the week:

Ten was Number 1, People 16-39, beating NBN in 2nd by 7.1% & smashing Prime in a distant 3rd by 25.2%
Ten was Number 1, People 16-54, beating NBN in 2nd by a minimal 0.2%, Prime came in 3rd by 16.5%
Ten was Number 1, People 18-49, beating NBN in 2nd by 5.1% & Prime again came in a distant 3rd by 19.7%
Ten was Number 1, People 25-39, beating NBN in 2nd by 12.4% & Prime in 3rd by a massive 27.7%
Ten was Number 1, People 25-54, beating NBN in 2nd by 1.1% & Prime came in 3rd by 16%
Ten had 12 of the Top 20 Programs for People 16-39, NBN had 7, Prime only had 1
Ten had 11 of the Top 20 Programs for People 25-39, NBN had 8, Prime only had 1
Ten had 9 of the Top 20 Programs for People 16-39, NBN had 9, Prime only had 2
Ten beat State of Origin with the Top 2 shows in 16-39, 25-39, 25-54 (amongst other demographics)