A bit of marketing wisdom

I want to share this little marketing gem. A diamond crusted bit of marketing wisdom from Jack Trout’s latest book ‘Repositioning’ where he says of the current era of marketing change and competition:

If you’re not careful, nothing can kill a company more quickly than change. Like Competition, it continues to accelerate, thanks in great measure to “disruption technologies.

Even the largest companies are not protected from the ravages of change; in fact, the bigger a company is, the harder it will be for that company to survive. Go down and visit the corporate graveyard. You’ll find some once very big companies that are quite dead.