According to an online advertising expenditure study by the Internet Advertising Bureau (IAB) in the UK – the internet has now overtaken TV advertising to become the UK’s single biggest advertising medium.

UK’s Online advertising expenditure grew 4.6% to £1.75 billion in the first half of 2009, overtaking TV for the first time. IAB figures show ad expenditure online up £82m to record market share of 23.5%.

The IAB has declared the UK as being the world leader in terms of market share for online, with the medium accounting for 23.5% in the first half of 2009. The results signal a significant restructure of marketing budgets as UK advertisers follow their audiences online and look to the internet for even more measureable and accountable methods.

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OMG! Is it true? The Australian Marketing Institute is actually having state elections in NSW, elections where members can actually vote for real candidates. Something I’ve been calling on for years.

I would like to encourage all AMI members in NSW to VOTE! It doesn’t matter if you agree with me or not, this is your chance to make a difference and have your say in the future direction of the Institute and the marketing profession.

Image by jrbrubaker

If you are going to vote do it quickly, your ballot paper has to be returned by post or in person to the nominated address, which must be received by 5pm on 28^th September 2009.

There are 9 candidates for 5 vacancies on the NSW State Council.

Here is my ‘How to Vote Card’ for change:

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I’m not one for marketing or advertising awards. I don’t know anyone who enters them and I’m a little bit suspicious about who decides the winner. But saying that…if I was involved and won, I’m sure I’d be the first to jump up and down in self promotion.

So, I’d like to congratulate the winners of the 2009 Australian Marketing Institute Awards for Marketing Excellence for New South Wales. However, except for the NRMA campaign, I haven’t heard or seen any of the winning campaigns. 

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One of America’s biggest advertising & media publications has published an article by Abbey Klaassen that has attacked an Aussie icon, saying “here’s one for the annals of marketer stupidity.”

So what has infuriated Abbey?

Image from Ross Mayfield

Well, it’s the following Vegemite privacy policy statement found on its website.

“no part of this Site may be reproduced on any other internet site, and you are not authorised to redistribute or sell the material or to reverse engineer, disassemble, or otherwise convert it to any other form that people can use. You are also prohibited from linking the Site to another website in any way whatsoever.”

“Kraft’s Vegemite site has perhaps one of the most backward privacy policies known to man and marketer “ writes Abbey.

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I’ve got some great online stats from a recent study by Google.

In June’s edition of BtoB Online, it was reported that Seventy-three percent of C-suite executives use the Internet daily. Google’s research was conducted with Forbes of 500 executives at companies with sales of $1 billion or higher.

Image by DeusXFlorida (I’m a big fan of this photo)

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It’s funny, it’s positive and it may not be everyone’s cup of tea, but Queensland Tourism’s latest advertising campaign ‘Hey Hey This is Queensland’ has more than likely secured Queensland’s position as Australia’s ‘The Best’ tourist destination.

This follows the phenomenal success of its ‘The Best Job in the World’ campaign which placed Queensland and the words ‘The Best’ together.

Watch and listen…

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