Hunter Advantage is a new marketing campaign to promote industry investment in or relocation to the Hunter and stimulate growth.

The Hunter Advantage marketing initiative is the brain child of the two of the regions business heavy weights Jeff McCloy, Hilton Grugeon, Richard Owens, Bill Saddington, Mark Fitzgibbon and Phil Gardner . Approximately 30 local businesses have pitched in money and in-kind pledges to the tune of $200,000.00.

What’s exciting about the Hunter Advantage campaign is that its reportedly centred around the internet and supported by traditional media. Not the other way round.

I wish the Hunter Advantage team all the best with their online campaign.

It should be part of a client/agency training program. It’s a great a parody of how things can go wrong in the creative process if the relationship is not built on trust.

Just out of pure spite, it reminds me of a few EX-clients. I will not name these ex-clients, but I’m open to bribery

Jacob Cass tops this months list of Newcastle’s twitterarty with over 10,000 followers.

Its a good number when you consider radio stars @kyleandjackieo (Kyle and Jackie O) have only 9,200 followers, @kylie_minogue (Kylie Minogue) 7,400 followers, @rove1974 (Rove McManus) 5,850 followers and the Sunday Telegraph’s @tabloidterror (Ros Reines) 1,280 followers.

Talking about radio stars, Newcastle giants of the airwaves NXFM’s duo @NXFMSteveandkim only has 60 followers trailing KOFM’s @davidandtanya with 65 followers.

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TWITTER is one of my favourite business tools.

Yes, not only do I talk CRAP over Twitter, but it allows me to network, train, research, promote our agency, build our reputation, manage some clients, conduct internal communications and monitor competitors. And make some bloody good friends.

However, it’s a lonely place for beginners. Especially those companies and people not totally committed or don’t understand social media. It’s a case of just do it!!!

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