Throw that old Yellow Pages printed telephone directory out

Yellow Pages & SEO
Originally uploaded by Si1very

For Australian advertisers, 2009 is the year of return-on-investment and the first thing advertisers should do is to throw that old telephone directory out – it’s a dinosaur.

The best way to save money and help people find you is too use search engine optimisation (SEO).

Seriously, Yellow Pages print directories may have been a staple for advertisers in the past, but times have changed, people don’t search that way anymore. People are more tech savvy, reaching for their mobile phone or computer first.

However, most Australian advertisers really haven’t recognised this yet, spending more on Yellow Pages print directories than online search and directories. But the facts are straightforward – Australia has over 14 million online users and each month approximately 8 million of these users hit one of the various search engines EVERY DAY.

And depending upon the source it is generally accepted that between 50-80% of all searches in Australia is commercial-in-nature.

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