Ballymun 4
Originally uploaded by s4siobhan

According to the Media Hunter there are serious rumblings of discontent at two of Newcastle’s leading commercial radio stations, 2HD and NEWFM, with staff heading for the door.

Including station sales manager Kathy Coleman, who seems to have taken indefinite stress leave after a series of clashes with the owner Bill Caralis in the last month.

Ripe for a takeover!

For more on this story go to the Media Hunter>>>

Proper signage
Originally uploaded by 315ssuahC

Have a look below at this ABC Nightline report on the McDonald’s, Starbucks Coffee Wars.

It highlights a perfect case of repositioning your competitor.

And what makes it even better? Its between two big iconic brands that until recently didn’t see each other as major competitors. That has now changed!

The people at McDonald’s have decided to move in to the more lucrative coffee market, positioning themselves as the fast coffee and skillfully repositioning Starbucks as the slow coffee. Its too early to say, but will this classic positioning strategy crack Starbucks coffee cup?

One of these brand icons is truely going to get a bloodied nose…its a modern day epic battle.

What a case study for us marketers!

The Australian Marketing Institute (AMI) has called for entries for the 2008 AMI Awards for Marketing Excellence.

Lifted straight from the AMI’s website:

Awards for Marketing Excellence are presented to those organisations and marketers who have achieved extraordinary success from innovative and effective marketing practices, having regard to the particular circumstances of different industries, budgets and the diversity of marketing programs.

No mention of Web 2.0 or Social Media – Whats going on?

However, if you are interested in having a go…I’ve got the awards brochure for you to download:

Download 2008_AMI_Awards_call_for_entries.pdf

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At last, those brave marketers at the Comonwealth Bank have released their next TVC from Goodby Silverstein & Partners.

What will Singo say?

Advertising agencies know that environmental claims can be a powerful marketing tool and increasingly companies are using environmental claims in an attempt to position themselves and their brands from the competitors.

Unfortunately, a few brands are making false or misleading claims including statements about environmental sustainability, recycling, energy and water efficiency or impact on animals and the natural environment.

Therefore, the good old boys and girls at the Australian Competition and Consumer Commission today issued guidance for businesses and marketers on the use of environmental claims in marketing  called the ‘Green Marketing And the Trade Practices Act’.

So marketers…you have been warned!

I’ve attached below the ACCC’s green guidelines for you to read:)

Download GreenmarketingandtheTradePracticesAct.pdf