I love the music, I love the imagery and I love the message!

Great ad, please check it out:)

The reason I ask this question is that I’ve just received a letter & Invoice from the Australian Marketing Institute, dated 07 December 2007, telling me that my membership is now due for renewal and to be paid within 14 days i.e. 21st December 2007.

What’s wrong with that? I hear you say.

Well…as stated on the invoice, my membership renews on the 1st February 2008.

So, the Australian Marketing Institute is asking me to give them my hard earned cash, just before Christmas, 42 days before my memberships is officially due.

Again I ask the question…is the Australian Marketing Institute short of Money? or do they need my money to fund this years AMI office Christmas party?

Is it possible that no one within the Australian Marketing Institute administration has ever taken a services marketing course at Uni or one of their own?

Wine Selectors

Australia’s largest independent direct to consumer wine marketing organisation, Wine Selectors, is seeking applications for the position of Direct Mail Marketing Manager.

Job Description
Reporting to the General Manager – Marketing, this role will directly manage the planning and execution of direct mail catalogues to successfully implement the company’s retention strategies. This role is a key member of a dynamic new management team that will lead the business through its next growth phase.

Read the rest of this entry »

Last week, I set off to the big smoke of Sydney, attending a Barry Smyth’s Search Engine Bootcamp. These types of workshops, I normally look forward more to the hotel hospitality than the event itself.

Well…Barry Smyth’s Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) workshop surprised me by the of quality speakers and knowledge. I learn’t heaps!

I fully recommend any business owner, executive, marketer and especially web designers to go, listen and learn.

Search Engine Bootcamp speakers were:

• Amye Saunders – 24/7 Real Media
• Chris Dimmock – Co-owner of Cogentis 
• Frank Grasso – E-Channel Online 
• Jason West – Websalad 
• Jeremy Bolt – Bruce Clay Australasia 
• Kylie O’Brien – Yahoo Search Marketing 
• Michael Motherwell and Guy Wayland – WMS Consulting 
• Michael Fox – Google Adwords 
• Michael Walmsley – General Manager of Hitwise 
• Nathan Stewart – Alkemi International 
• Russell Banks – dgmAustralia 
• Simon Dunwoody – The Found Agency 
• Tom Petryshen – Amplify 

Where have all the Marketing jobs gone!

In last two weeks, not one quality marketing position has been advertised in the local press or online such as Seek or Careerone.

With heaps of sales positions available in the Hunter, is it posible that our local corporate leaders are rooted in the pasted, focusing on sales, rather than marketing their brands?

I know the marketing industry has to improve as a profession, but come on…our region has to become more competive and the only way to do that is through marketing.

398…401…428…What’s happened to my ranking?

Well I found out today.

Todd and the guys and girls at Adage’s power 150 have introduced a fifth algorithm source to obtain its rankings. So now the five sources are Google; Bloglines, Alexa and Technorati. The other is Todd’s own personal subjective measure.

The new guy on the block is Alexa.

According to AdAge Power 150:

Alexa Points (1 to 30): Alexa ranks sites with an algorithm that incorporates page views and reach (the percentage of all web users who have visited that particular site). For the Power 150, we take that rank and assign it a proportional score between 1 and 30 and factor it into a blog’s total score.

Quick as a flash I registered…thanks Todd for keeping me on my toes!