Calling all Hunter marketers…

You are invited to attend the AMI Hunter Christmas Drinks event on 4 Dec to wrap up the year that was.

The event is a chance to catch up with fellow marketers on a social note rather than listening to speakers in a more formal setting.

So we’d love you to join us at The Brewery, please find attached an invitation which details the event.

Date: Tuesday 4 December

Location: 5:30pm upstairs at The Brewery – Queens Wharf Newcastle

RSVP hunter@ami.org.au Friday 30 November

Download ami_christmas_invitation_4_dec_07.pdf

As a big fan of Al Ries and Jack Trout, I normally measure firm’s against the 22 immutable laws of marketing.

So, in this final week of the 2008 Australian Federal Election, I’ve been thinking…What if, the next Australian Federal Government wrote the 22 immutable laws of marketing into law.

How would this effect Australian businesses and the economy? Would Australia become the marketing world’s own Utopia? Would this attract the finest marketing brains from round the World?

I think I best wake-up!

Here is Al Ries and Jack Trout’s 22 immutable laws of marketing:

1.   Leadership – It’s better to be the first than it is to be better.

2.   The Category – If you can’t be first in a category, change the nature of the category or set up a new category you can be first in.

3.   The Ladder – The strategy to use depends on which rung you occupy on the ladder.

4.   Duality – In the long run, every market becomes a two-horse race.

5.   The Mind and Perception – Marketing is not a battle of products, it’s a battle of perceptions; and sometimes it’s better to be first in the mind than to be first in the marketplace.

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Big thank you to JibJab…I nearly fell of my chair when I found myself on this joke movie/ad. I recommend you view it and then head off to JibJab. Please enjoy:)

If you don’t know what a Blidget or Widget is…

Well it’s not a disease or mental illness! I think…

According to Widgetbox, a web widget is a small piece of interactive content (like an ad or a game) that can be dynamically embedded into a web page. Widgets allow for a new level of expression and creativity as personal web publishers use them to create value and interest in their blogs, social networks, personal home pages, and web sites. In addition, widgets give large-scale online services a greater reach and visibility into the off-domain consumption of their core web services across multiple platforms.

Now let me introduce you to Widgetbox, a leader and trusted Web 2.0 syndication platform, Widgetbox enables developers to easily build, distribute, promote, monitor and monetize widgets. It enables web publishers to easily find, configure, integrate and manage widgets.

In fact, I would like you checkout my Blidget on your left.

Go to Widgetbox to set-up your own Blidget>>>>

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I’m a big fan of the Spice Girls branding approach and this ad just hits the spot.

I would like to blatantly push an exciting project that I have been working on.

Last week Sticky Advertising, launched a new exciting Hunter focused media and advertising report, called The Sticky Report.

The Sticky Report is a bi-monthly publication, bring all the latest media and advertising news and developments to assist local marketers and business people in marketing their business more effectively.

Besides television, radio and press, The Sticky Report will also present alternative marketing opportunities such as online, specialist journals and PR.

If you would like to subscribe to The Sticky Report, just email me at thestickreport@stickyads.com.au

However, for daily and weekly market brief you can also visit Media Hunter, ranked #4 in Australia and ranked #259 by AdAge or you can come back to my blog.

Open Source Marketing
Talk to the Brand

Time is running out to book for the next Marketing Breakfast. The Open Source Movement refers to communities of like-minded and collaborative consumers – individuals who share a passion for a certain element of modern culture, such as a particular brand.

The web browser Firefox, created by a community called Mozilla, and the renegade music file-sharing site Napster, are two well known examples of the Open Source Movement.  Wikipedia is another.  Its 1.3 million articles are written and maintained in eight languages by individuals who are dispersed around the world.

As marketers, how can you take advantage of these influential communities for your brand? Tara Power from brand agency Passport DSN believes that participation is what open source marketing is about. Getting consumers involved in developing and naming the product and even designing the packs.

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