In October’s edition of ‘Marketing‘ there is an article that might surprise a few people and some marketers. The article covers an investigation by the research agency TNS that found Australians do really enjoy advertising across all types of media.

This is great news for advertising agencies.

Research agency TNS recently investigated if Australians really enjoy ads and which media types drive the strongest follow-up to an online site.

Advertising appeal is surprisingly high. On average, 59 percent of Australians like ads across all media types. Traditional media such as TV, newspapers, magazines and radio have the highest appeal. It’s a different story for online.

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Sex does sell…but some sexy ads miss the point.

YesButNoButYes in its wisdom has compiled the ‘Top Ten Sexiest TV Commercials Ever?’ list. Watch and decided which ads do or do not work.

#1 – Mac TVC                                         #2 – Agent Provocateur TVC

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Source: ATMA

The Australian TAFE Marketing Association’s (ATMA) Annual Awards for Excellence in Marketing are a highlight of the Australian TAFE marketer’s calendar.

The awards recognise the achievements of TAFE staff and their Institutes in marketing the services and products of the vocational education sector.

Applications are now invited for the awards’ 4 categories, which focus on the diverse and innovative strategies and products that are used to promote TAFE within Australia and beyond.

Three of the award categories cover a wide range of business development and marketing products and initiatives, such as strategies partnerships, publications, campaigns and events. The Fourth category, a special award for TAFE Marketer/Business Developer of the Year, recognises an individual or team’s special achievements and contribution to TAFE.

2007 ATMA Awards Finalists

The awards will be presented at the annual ATMA Awards Dinner, held on 15 November 2007, Adelaide, SA, as part of the annual ATMA Conference.

Congratulations to the following winners:

Category 1 Business Development

1.1 Existing and/or New Clients/Markets

• TAFE SA Business Development – TAFE SA
• Thinking Lean to Get Tuff Again – Kangan Batman TAFE and Tuff Tonneau – Kangan Batman TAFE
• Cert IV in TAA Victoria Police Project – Northern Melbourne Institute of TAFE

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I love lists, especially blogging lists…and today I’m going to give you the UK’s ‘Timesonline – 50 best business blogs’.

Please enjoy:)

1. Stumbling and Mumbling

2. Freakonomics

3. Marginal Revolution

4. Going Private

5. Capital Chronicle

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Latest AMI events for the rest of October and Novemeber – type  Details:

25-26 October  Foundation course  Principles of Marketing, two days (more details)

8 November  Breakfast ‘Open source marketing’ (more details)   

22-23 November  Foundation course  Creating and Implementing Effective Marketing Plans, two days (more details)

Unfortunately nothing announced for the Hunter area.

The NSW state winners and national finalists are:

Category: Brand Extension

There was no state winner. Going forward to the national finals as direct national entries are:

• BigPond Chinese New Year Sponsorship (BigPond and Etcom)
• COLORBOND® Permagard® steel by BlueScope Steel (BlueScope Steel)

Category: Brand Revitalisation

There was no state winner. Going forward to the national finals as direct national entries are:

• Unleash the Barista (Sunbeam and bellamyhayden)
• Sisalation Brand Revitalisation (Sisalation & Fletcher Insulation)
• Breathing New Life Into Free-To-Air Television (Free TV Australia)
• Bye Bye Regional Radio Bureau, Hello Regional Radio (Regional Radioworks)

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Below, Laura Ries talks about mistakes made with brand Atlanta…

How many times have you seen other major cities make a real mess of their branding?

Off the top of my head, I don’t even know what word my home city (Newcastle, Australia) owns! Is that bad on my part or is the city’s problem?

The category winners, overall Marketing Program of the Year, plus the AMI’s special awards were announced at the annual conference gala dinner in Sydney this month.

Marketing Program of the Year (and winner of the Social Marketing category)

WorkSafe and the Victorian WorkCover Authority for their ‘Homecomings Campaign’.

This campaign was based on the insight that the most important reason for making your workplace safe is not at work at all (read more)

AMI chairman Roger James presents the award for Marketing Program of the Year to Sonya Kennedy, brand and advertising manager, Victorian WorkCover Authority.

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The Victorian Council of the Australian Marketing Institute (AMI) has announced the winners of its 2007 Victorian Awards for Marketing Excellence.

The winners in their categories of this year’s Victorian awards are:
Brand Revitalisation
A Careful Balance Between Old and New – V/Line Passenger Pty Ltd
Consumer Insight
Unlocking Our Potential: Activation and Engagement of an Untapped Supporter Base – Essendon Football Club
Education
Vote 1 Deakin – Deakin University
Incentive Marketing
Win 1 of 20 Trips to Hong Kong – Stockland The Pines Shopping Centre
Internal Marketing
Building Pride and Belonging in a Time of Change – Hume City Council
Loyalty Programs
Loyalty…You Have To Give It To Receive It – Philip Webb Real Estate
Relationship Marketing
Stretching the Friendship – Philip Webb Real Estate
Social Marketing
‘Homecomings’ Campaign – WorkSafe: Victorian WorkCover Authority
Sponsorship
Building Better Communities – Our Community and Australia Post

Built by Kolbrener, a branding company

What do you think of it?